Well, what do you think the picture is, at first look? I couldn't believe it till I read the entire story here.

Take a look at the graceful structure that the turbine is and then we can come to a conclusion.[Picture Courtesy: Engadget]

As correctly the Engadget asks, can't there be a better name to it than Quiet Revolution QR5? There are more pictures than this to explain how this entire concept work(based on the vertical axis wind turbine). Though I am not competent enough to suggest anything on the advantages and disadvantages of design or anything else on this subject, I am pleased with the helical design of this and atleast this isn't an eye sore like the blade turbine that we currently use!- Hope this finds acceptance and wide use!