Straight Angle™
Monday, June 28, 2004
This Brand Management stuff is really funny. What is a Brand?. Is it just the name of the product that u go and buy or is it something more than that?. why is that we see companies buying small but popular companies and then changing the entire setup and so losing the identity of the smaller yet successful venture. If u can levearge ur brand value then why do companies enter into alliances?. cant they take care of their own brand. if u have a certain brand image it means u cannot aford to change that image. but will it be OK if u can upgrade that image( Whatever u may mean by Upgrading)but suicidical if u try to come down. For Ex. Mercedes Benz can think of launching a Rs.10 Crore Car but can it think of launching a Rs.1 Lakh car?. Even in a country like India where people would buy a 1 Lak car like Hot cakes Benz's car will not find takers or will it?


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